IN FUNDRAISING

RECAPTURING THE FUN

CLIENT

Alex’s Wish


SECTOR

Charity


SERVICES

Business Design

Brand & Marketing Strategy

Content Creation

CRM Research & Deployment

Website Development

SITUATION

A small charity already punching above its weight and backed by a strong trustee board was looking for strategic support to power the charity into its next phase of financial growth.

Having worked on and off with the charity over many years, I was invited to join as a trustee to oversee the strategic review and provide some clarity around community engagement.


QUESTION

How do you raise more money with fewer resources in a perpetually harsh cost-of-living environment?

A circular diagram titled 'Alex's Wish' with concentric rings labeled 'Positive vibes,' 'Health,' 'Family,' 'Time,' 'Tactics,' 'Be more Alex,' 'Motivation,' and 'Mission.'
A boy in a navy shirt covering his mouth and laughing, next to a woman with long brown hair sitting in a room with a grey wall and grey chair.
A webpage promoting 'Operation Defeat Duchenne,' with photos of fundraising events, community activities, and the Eiffel Tower in Paris, France, to support Duchenne muscular dystrophy research.
A motivational poster with a blue background, featuring large white text 'When life gives you lemons... make lemonade.' A yellow box contains smaller white text 'Squeeze out every last drop of joy.' There is a cartoon yellow hand giving a thumbs-up in the bottom right corner.
A young boy smiling and raising his fist with a clenched fist, wearing a navy blue cap and a light gray T-shirt with graphics. He is sitting in a wheelchair at an outdoor event on a grassy field, with blurred people in the background.

WHAT WE DID

  • Identified which ‘business’ the charity was in – the answer was ‘Events’

  • Clarified the charity’s commercial and strategic goals

  • Undertook an Effort vs Return review on activities

  • Streamlined annual activities to expand the network

  • Developed a brand philosophy with updated assets

  • Focused more resources on community management


THE OUTCOMES

  • A clearer focus on profitable activities

  • Easier-to-understand charity purpose

  • Simple, compelling philosophy to guide written and visual language

  • Streamlined digital management

  • Achieving more with less

Text displaying over 5,000+ smiles raised to date (give or take a few).
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