CHARITY CREATIVE
CAMPAIGNS
CLIENT
The British Horse Society
SECTOR
Charity
SERVICES
Product Architecture & Design
Campaign Strategy
Art Direction
Content Creation
SITUATION
The charity’s flagship education programme had become outdated, difficult for customers and stakeholders to navigate, and less competitive in the market. A fundamental rethink was needed.
Working closely with the education and marketing teams, we identified gaps in the market, clarified where the British Horse Society could add the most value, and defined its target audiences.
Over several months, we collaboratively developed the Equine Excellence Pathway, creating a clear learning structure for riders, grooms and coaches. We then developed and launched a campaign designed to engage young people with a passion for horses. The campaign ran across live event, print and digital channels.
OUTCOME
57% YOY increase in enquiries
9,887 enquiries within first two months
36% average increase in stages 1 - 5 bookings
700% income increase within 6 months
CLIENT
The British Horse Society
SECTOR
Charity
SERVICES
Campaign Strategy
Art Direction
Content Creation
SITUATION
Following the success of the Equine Excellence Pathway, the British Horse Society wanted to re-engage its underperforming hobbyist community, which had a typically older audience.
The existing Challenge Awards offered an opportunity to encourage horse owners and enthusiasts to develop their skills, improve horse welfare and adopt best practices.
We developed a clear accreditation structure that recognised personal achievement and gave participants a sense of progression. This was supported by a campaign designed to inspire hobbyists to take part, build confidence in their abilities and take greater pride in how they cared for and managed their horses. The campaign ran across digital and print channels.
OUTCOME
Going from a £10k deficit to £6k profit in 6 months following product relaunch and membership drive.
CLIENT
Rare Breeds Survival Trust
SECTOR
Charity
SERVICES
Campaign Strategy
Art Direction
Content Creation
SITUATION
The Rare Breeds Survival Trust (RBST) wanted to raise public awareness of the four rare breeds on its critical list and encourage greater support for their conservation.
Its annual calendar of events, including Countryfile Live, offered an opportunity to connect with families interested in animals, farming and rural life.
Working closely with the events team, we developed an engaging, hands-on campaign aimed at families with young children. This included interactive activities, collectable pin badges and emotive storytelling designed to build connections with the breeds, encourage donations and inspire regular giving.
OUTCOME
Over the 12 months the campaign ran, regular giving increased by 23% YOY
