ON UK PRODUCTION LINES

RETHINKING AV DEPLOYMENT

CLIENT

Guidance Automation

SECTOR

Technology


SERVICES

Marketing Strategy

Branding Design

Content Creation

Systems Research

SITUATION

Advances in autonomous vehicle (AV) technology have opened up new opportunities in UK manufacturing. However, many smaller manufacturers struggle with the high upfront cost of adopting this technology.

Guidance Automation saw an opportunity to remove this barrier by introducing a £0 CapEx model. Instead of buying the technology outright, manufacturers only pay when an autonomous vehicle is in use. An idea inspired by Rolls-Royce’s well-known “power by the hour” model.


QUESTION

How do we package, market, and deliver this new model in a way that manufacturers understand and trust?

A large whiteboard filled with handwritten notes, diagrams, and mind maps in various colors, including red, purple, and black. The notes cover topics such as automation, robotics, costs, and processes, with some sections highlighted and connected by arrows and boxes.
A person wearing safety glasses and a green shirt working with a robotic device in an industrial setting with blue storage crates.
Graphic promoting automation by the hour with a mention of earning at 50% of the human wage, featuring the text 'Automation by the Hour' and a stylized logo with the words 'Autonomous GO'.

WHAT WE DID

  • Clarified the organisation’s commercial and strategic goals

  • Identified market opportunities and potential barriers to adoption

  • Developed a clear brand and go-to-market strategy

  • Tested and refined the proposition based on real-world feedback


THE OUTCOMES

  • A clearer, more robust revenue model

  • A practical pilot-site plan ready for rollout

  • Simple, compelling messaging to explain the offer

  • An AI-supported process for data gathering

A promotional graphic for autonomous robot delivery and facility management, featuring a robot and two workers in safety vests in an industrial setting. The text reads 'Ready. Set. Autonomous Go!' and highlights zero capital expenditure, installation, license fees, and support or maintenance fees, with a three-phase plan for assessment, design, and fine-tuning.
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