PARKING MANAGEMENT

REIMAGINING

CLIENT

Pure Park


SECTOR

Service Management


SERVICES

Business Strategy

Project Management

Branding Design

Content Creation

Website Development

AI Response Platform Development

SITUATION

Parking management has a bad rep, full stop – cowboys, scam artists, bullies, and so on. ACDL Holdings, the brains behind Pure Park, saw an opportunity to build a new kind of parking management model that protected land rights, adhered to the law, and, crucially, provided value to landowners and support to motorists.


QUESTION

How do we build an efficient, automated, and ethical parking management business from the ground up?

Logo for Pure Park featuring a stylised P shape next to the text 'Pure Park' in dark blue.
A colorful collage of six squares, each featuring a stylised letter 'P' in various colors and backgrounds.
Screenshot of a website page titled "Pay or Appeal my Parking Charge Notice (PCN)" with a colorful isometric illustration of a parking lot containing several cars, a parking meter, and a sign, next to the text that provides options to pay or appeal a parking ticket.
A flowchart diagram illustrating a process with steps and decision points, including sections labeled Website, Email, Call Centre, Messenger, Message Normaliser, AI Decision Engine, Human in Loop, Response Delivery, and Audit Log, organized with arrows connecting each stage.
An illustration of a blue electric car parked in a designated parking spot with a parking lot sign nearby.

WHAT WE DID

  • Clarified the organisation’s commercial and strategic goals

  • Identified the ideal customer profile

  • Explored market opportunities and threats

  • Created a new shared revenue model

  • Developed a clear brand philosophy

  • Created user journeys and systems architecture

  • Developed automated processes

  • Designed and developed an AI customer response engine to triage inbound queries.


THE OUTCOMES

  • An aligned purpose and business goal

  • A clear brand positioning

  • Simple and compelling messaging

  • Automated and modular process design and implementation

Collection of digital documents, screenshots of a parking management app, a chat conversation, and a parking sign. The parking sign reads 'Terms and conditions apply at all times,' with a partly visible logo at the bottom. The app interface shows self-ticketing and contravention information for Avalon Place. The chat conversation involves a person named Penny and another user discussing a parking notice and appeal process. The documents include notices about parking charges and vehicle details, alongside a navy blue parking bag with the phrase 'Parking Management Made Easy.'

Pure Park is designed from the ground up.

End-to-end automation and
modular processes, including:

Landowner proposals
Site audits
Sign production & installation
Resident self-ticketing portal
Email & call triage

A clear purpose – to provide
friction-free management services
to landowners and motorists alike.

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